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CEO Message

Welcome to the GIOLITE Website!

Since its founding in the 1980s, GIOLITE has been growing alongside the development of South Korea's garment accessories industry. At a time when the reflective film market was dominated by global corporations like 3M, GIOLITE took on the challenge with dedication and innovation, successfully producing high-quality reflective materials with strong competitiveness. Today, "GIO-LITE" is recognized as a leading name in reflective safety products, and our heat transfer film brand, "GIO-FLEX" is also acknowledged for its superior quality, expanding its business presence worldwide. We believe that our success as a leading company in the reflective safety materials and heat transfer film industries has been made possible through our spirit of challenge, strong drive, and the continuous efforts and support of our employees and customers.

Since the 2020s, the market for reflective materials and garment accessories has been experiencing constant changes. Internally, the market has experienced significant changes, such as the rapid growth of the DTF (Direct to Film) sector and the emergence of new competitors in the garment accessories industry. Externally, factors like the economic downturn caused by COVID-19, the impact of the U.S.-China tariff war on neighboring countries, and the global decline in birth rates have made market conditions increasingly challenging. However, despite these difficulties, GIOLITE has continued to release new products every year, improve product value, and enhance cost efficiency.

At the same time, we have focused on intensive R&D and actively incorporated customer needs, allowing us to successfully navigate the market. Looking ahead, the Fourth Industrial Revolution, with the advancement of artificial intelligence (AI), is expected to bring positive transformations such as improved cost efficiency, the automation of manufacturing plants, and changes in marketing strategies. These shifts will have a profound impact on various industries, including the garment accessories sector. In response, GIOLITE is committed to embracing these changes by introducing smart factories and AI-powered marketing tools. Additionally, we are striving to create sustainable, eco-friendly products by utilizing avariety of environmentally friendly materials.

"A company that creates excellent products for customer safety and happiness."

With this fundamental value as the core of our management philosophy, we will continue working to build a more remarkable future.
We appreciate your continued interest and unwavering support.
Thank you.